Wednesday, July 1, 2015

Digital Evangelism Initiative resolution approved



Deputies approved Resolution B009 on June 29, which directs the staff of the Domestic and Foreign Missionary Society to develop and conduct a digital evangelism initiative … “for the purpose of meeting the demand online for the gospel of Jesus Christ through the ministry of the Episcopal Church,” including building and maintaining a database of prospects, and cultivating those prospects via email, social media, blogs, and other means. The resolution also provides for partnerships with dioceses “to refer qualified prospects to local congregations, church plants or other appropriate ministries.”

Deputy John Crossen of Delaware, a marketing manager at QVC, said of the digital campaigns proposed in the resolution: “This is a Pentecost moment for the church, to have the opportunity and the call to reach people where they are, often in front of their screens.”

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